The Show

Celebrating the 19th year, Race Retro is Europe’s no.1 historic motorsport show. The three day event, running from Friday 19 to Sunday 21 February 2021 at Stoneleigh Park in Warwickshire, is the season opener for historic motor racing and associated industry.


Our Audience

Of the 24,000+ visitors expected at the event:

  • 93% are male of which 77% are aged 35-64
  • 76% ABC1
  • 60% attend race meetings
  • 55% are in Senior Exec or Senior Management positions
  • 44% own or sponsor a competition car
  • 1 in 5 visitor households own 6 cars or more
  • Visitor satisfaction 4.2 out of 5 – one of the highest in the UK


Who Visits?

Racing drivers and active/past competitors

Racing circuit owners/managers

Linked people to racing, sponsors, friends and relatives

Motorsport heroes

High net worth individuals with the rescourses to buy, restore, maintain and race high value cars


Passionate and knowledgable racing fans

Key industry stakeholders

Historic racing, classic car and motorsport enthusiasts

Racing car owners, car collectors, prestige dealers and investors

Race teams and team principles

Motorsport club secretariart or members

Race series owners and promoters

Specialist trader, engineering and race preparers

Followers of teams, racers, racing marques, genres and series

Who Exhibits?

Race Retro offers an opportunity for any business involved in historic, vintage, classic and retro racing to join together in one place, acting as the ideal location to target a specific motorsport related audience.

Those invovled vary from product suppliers and manufacturers preparing visitors for the racing season ahead, to autojumblers offering a haven of hidden motoring treasures, and automobilia for the passionate enthusiast.

Technical and engineering service providers, motoring clubs and associations, event organisers, museums, colleges and universities are also a key componant to our variety of exhibitors.


Why exhibit?

Regardless of company size, face-to-face marketing is the most powerful way to collect qualified leads, drive sales and build relationships with new and existing customers. In an increasingly competitive market, exhibitions allow companies to mark themselves ahead of their competition through a highly personal approach. If you offer products or services to the motorsport market then exhibiting at Race Retro will help you achieve significant sales, orders and business right at the start of the new racing season.

Exhibiting Options

There is different pricing for each hall or area at the show in order to accommodate the wide range of interests and budgets of exhibitors. 


SHELL SCHEME: £120 + VAT per square metre
This is a ready built stand for you to simply 'move in' and furnish with your branding and products. It includes floor space, carpet, walls and name fascia.

SPACE ONLY: £85 + VAT per square metre
This is exactly how it sounds, only floor space. It often suits those who prefer to build their entire stand from the ground up. The mininum stand size available is 6sqm (e.g 3m x 2,, 4m x 1.5m).

Should trade stand prices present a cost issue to smaller businesses, we suggest looking at the market-style Classic Trader/Autojumble area as an alternative.


SPACE WITH CARPET: £70 + VAT per square metre
Many dealers choose to make Race Retro their showroom every year, and with good reason - car sales at the show are historically proven to be very strong. We work on a basis of one car, with the dooors open, using around 24swm of space (6m x 4m).

Hall 1 is part shell scheme with back walls and 1 metre returns unless full shell is specifically requested.


Hall 2 is full shell sheme, except Speed Street which will include a back wall and 1 metre returns.

Hall 3 is the Hall of Fame Live and also accommodates prestige car dealers in carpeted space.

Hall 4 is the Autojumble and Classic Trader Village

Sponsorship Opportunities

A variety of bespoke packages are available for your brand to maximise your presence at Race Retro.

Sponsorship provides the opportunity of having a stand-out presence in the pre-show marketing campaign as well as high visibility at the show. As a sponsor, you have the chance to align your brand as a leading name and engage with our affluent audience, build brand awareness and develop your sales, marketing and database.

Make An Enquiry

If you're interested in exhibiting at Race Retro or looking to discuss sponsorship opportunities, please complete our contact form below and a member of the team will be in touch.